External bid management for Manual CPC Shopping campaigns, with CSS pricing built in. Product-level control, price-aware bids, intent-driven structures.
Vast majority of brands and agenices do the same thing. PMAX or Smart Shopping, you lose control over where that money goes. Without a CSS, you pay full click prices. Roasy fixes both: CSS pricing plus external bid automation.
Performance Max bundles everything into one campaign. A 2p accessory gets the same bid logic as a £500 product with 40% margin.
You cannot see which search terms triggered your ads, which products waste spend, or where Google places your budget across its networks.
Google's bidding claims conversions on branded terms and remarketing audiences you would have won anyway, then charges you for the privilege.
When someone searches for your exact product name, that query is worth far more than a generic browse. Our automation classifies search intent in real time and assigns bids proportionally. High-intent queries get aggressive bids. Generic browsers cost you pennies.
This is what Google's automated bidding cannot do: apply your margin knowledge to every query, for every product, continuously.
Most CSS providers just switch your account and collect their margin. We run your campaigns through the Google Ads API with external bid automation on top of the CSS pricing advantage.
We split your account into generic catch-all campaigns at minimum bids and product-specific campaigns at higher bids. When someone searches for your exact SKU, they hit the high-bid campaign. Generic browsers cost pennies.
Our scripts map every SKU against its retail price and set bids proportionally. From 2p on sub-£1 accessories to 50p on £500+ premium lines. Seven price bands, each with its own CPC range, updated automatically.
Placeholder prices, missing availability fields, broken product types: these silent errors tank your impression share. Our feed audit catches them before Google buries your products.
28 schedule rules per campaign, tuned to when your customers buy rather than browse. Mobile bid adjustments based on actual device-level ROAS data, not guesswork.
Previous purchasers get a 40% bid boost. All site visitors get +15%. These observation layers push budget towards people who know your brand, without surrendering bid control.
Each quarter we pull last year's data for the same period and adjust bids per SKU. A product that delivered 22,000x ROAS last spring gets a meaningful increase. One that spent £40 and sold nothing gets cut.
These numbers come from real accounts running both approaches side by side. Same products, same budgets, different bid management.
Based on like-for-like comparison across client accounts, March 2026
We restructure your account and manage bids via the API. You keep full ownership of your Google Ads account throughout.
We pull your Shopping data via the Google Ads API, cross-reference against your product feed, flag pricing errors and map every SKU to its margin potential.
Tiered campaign architecture: generic fallbacks at minimum bids, product-category campaigns at mid-range, SKU-level product groups for top performers.
Price-band CPCs, device modifiers, 28 ad schedule rules, audience observation layers and seasonal adjustments deployed via bulk API operations in a single pass.
Weekly performance reviews. Monthly seasonal rebids. Quarterly strategy adjustments from year-on-year data. Feed quality checks every cycle.
Every campaign follows a strict naming convention: [Account][Strategy][Category]. Ad groups carry their SKU in the name so reporting rolls up cleanly from product to category to account level.
Generic campaigns act as a low-bid safety net. Product campaigns carry the budget. Our automation manages the bids across all of them continuously.
We have found accounts where 13 products carried £1 placeholder prices while the real price was over £1,000. Google treated those items as low-value inventory and buried them. Nobody noticed because PMAX hid the data.
Our automation compares every SKU's feed price against its CPC, flags anomalies, and generates bid recommendations broken down by price band.
A single bulk operation updates 773 ad group modifiers, applies 28 schedule rules across 67 campaigns, and layers audience bid adjustments on every product group. All in one pass.
When spring arrives, we pull last year's seasonal data, generate a bid adjustment plan, run it through the API, and your account is tuned for the season before your competitors have opened their spreadsheets.
Real businesses, real Shopping accounts, real numbers.
"Roasy generated 1,087% ROAS on Google Shopping in the first week. We had been running Smart Shopping for months and never came close. The difference was immediate."
"The platform saved hours of Shopping ads management time each week. There is nothing like this on the market. We can actually see where our money goes now."
"Roasy helped us double our ad returns within three days. We had been struggling to compete with automated bidding for months, and external bid management turned everything around."
"Highly customisable, straightforward to use, and the reporting is excellent. A significant improvement on ad scripts and Google Sheets."
We will pull your data, show you the CSS saving on your current CPCs, and demonstrate what automated bid management looks like for your product catalogue. No obligation.
